Jay Sean poses with a rescued mutt named Stella in the new PETA campaign. The new ad goal is to encourage prospective pet owners to adopt instead of buying. Check out the footage of Jay Sean speaking with PETA below.

“There’s always a kid who wants to get a puppy or get a little kitten, and they might not know that they can actually go to a shelter to adopt one rather than going to a store to buy one,” said Sean, who used to have a dog. “They’re just as cute and they’re looking for a home. They want love, too.”