Celebrity News
John Legend Launches Loved01 Skin And Body Care Brand
John Legend has announced plans to launch his own body and skincare brand, which is geared toward consumers with deeply melanated skin. The brand, which is called Loved01, is unisex and will launch on Feb. 1 in 2,000 CVS stores and online. It will then become available in 500 Walmart stores beginning in March. The EGOT winner, who partnered with A-Frame Brands for the venture, spoke recently about his latest endeavor.
“I’ve collaborated with other skin care brands over the years, like Kiehl’s and SK-II, and it’s an important category for me,” Legend said in an exclusive interview with Beauty Inc. “I care about my skin and taking good care of it, as I’m on TV and taking photographs a lot. Everybody deserves to have products that are formulated with them in mind.”
“I was always interested in launching my own skin care brand, but I didn’t want to do it just because I’m famous,” the crooner added. “I might be able to sell a bunch of skin care products, but I wanted it to have a reason to exist.”
-
Celebrity News3 weeks ago
Ashanti Finally Makes An Official Announcement About Her Pregnancy
-
Celebrity News2 weeks ago
Saweetie Reacts To Being Mentioned On Chris Brown’s “Weakest Link” Quavo Diss
-
Celebrity News3 weeks ago
Jaden Smith Grinds On Justin Bieber’s Butt Backstage At Coachella
-
Celebrity News2 weeks ago
Amanda Seales Says She’s No Longer Protecting Issa Rae Because Issa Failed To Protect Her On Set Of ‘Insecure’
-
Music2 weeks ago
Quavo Blast Back At Chris Brown With The Help Of Takeoff On “Over Hoes And Bitches”
-
Celebrity News4 weeks ago
Kimora Lee Simmons Responds To Criticism After Aoki Was Spotted On Romantic Vacation With 65 Year Old Businessman Vittorio Assaf
-
Celebrity News2 weeks ago
Saweetie Shares Screenshot Of Quavo In Her DMs From January
-
Celebrity News2 days ago
Keyshia Cole and Gloss Up Go At It On Social Media Over Hunxho