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Diddy Buys Sean John Out Of Bankruptcy For $7.5 Million



Diddy officially makes the move on getting Sean John back. As we previously reported Diddy was interested in getting the clothing brand out of Bankruptcy. The hip-hop mogul won the rights to the fashion line he founded for $7.5 million in cash. According to TMZ, he put in an initial bid of $3.3 million but ended up paying more after a bidding war with four other parties.

“I launched Sean John in 1998 with the goal of building a premium brand that shattered tradition and introduced hip-hop to high-fashion on a global scale,” he said in a statement.

On relaunching the company: “Seeing how streetwear has evolved to rewrite the rules of fashion and impact culture across categories, I’m ready to reclaim ownership of the brand, build a team of visionary designers and global partners to write the next chapter of Sean John’s legacy,” he added.

Will you be Wearing Sean John?

Taking over Twitter as VH1iNFO was the start of my career. After gaining over 27,000 followers, I got into podcasting. Using Blogtalk Radio as a platform. I created "Have a Seat Radio" and it took off from there. Have a Seat radio had over 100K listeners across the board? Interviewed Reality Stars, Musicians, Professional backup dancers. I was joined by Jeff Lewis who is the CEO of and Tori Bleu who was a local Atlanta artist and well connected to the industry. Our show went viral several times and ended up on,, And plenty of huge websites. Hip Hop Weekly Magazine eventually came to us for an interview and featured us in one of their magazine issues.