Don Julio Tequila and Popeyes Are Joining Forces

In a move that has piqued the curiosity of both tequila and fast-food lovers alike, Don Julio Tequila and Popeyes have announced a surprising collaboration that’s set to drop just in time for the big game at the end of the month.

The teaser for this unexpected partnership was unveiled on Thursday, January 23, via a brief but intriguing hype video. The clip shows a woman DJing while Latin-inspired music sets the vibrant tone for what seems to be a festive, high-energy affair. Throughout the teaser, bottles of Don Julio tequila are prominently displayed, but the real eye-catching moment comes at the end of the video, where a sleek, black box featuring the logos of both brands is shown. This glimpse suggests that something unique—and possibly exclusive—is coming soon.

The caption accompanying the video, “The kitchen is heating up for the big game. Party starts 1.31.25,” hints that the collaboration will officially launch on January 31, 2025, coinciding with the highly anticipated Super Bowl festivities. While details are scarce, the imagery and messaging strongly suggest that this partnership might be a limited-edition product or an experience blending the bold flavors of Popeyes with the premium craftsmanship of Don Julio Tequila.

Fans of both brands are already buzzing with speculation. Could it be a special tequila-infused menu item at Popeyes? Or perhaps a co-branded, celebratory tequila release designed for game-day festivities? Only time will tell, but one thing is clear: the stage is set for an exciting crossover that will have people talking long after the last bite or sip.

As the big day approaches, both brands are sure to keep the details under wraps—heightening the anticipation for what could be one of the most talked-about collaborations of the year.