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Kendrick Lamar’s ‘Not Like Us’ Video Boosts Sales at Tam’s Burgers in Compton



The Kendrick Lamar “Not Like Us” music video has significantly boosted sales at Tam’s Burgers in Compton, where Kendrick and Mustard filmed a scene. Manager Lauro Hernandez reported a 30-40% increase in sales since the video’s release, attributing the surge to Kendrick’s strong connection with the community. Despite the increased business, Hernandez did not charge Kendrick for featuring Tam’s in the video, which now has over 37 million views. Kendrick’s mention of local spots has a history of boosting their popularity, as seen with New Ho King restaurant in Toronto. The video continues to draw attention to Los Angeles’ culture and history.