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NBA Rejects TNT’s Offer, Enters Partnership with Amazon Prime Video

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The NBA has turned down an offer from Warner Bros. Discovery’s TNT and has instead entered into a partnership with Amazon Prime Video. This new agreement marks a significant shift in how NBA games will be streamed, reflecting the growing trend of sports leagues collaborating with digital platforms. The deal with Amazon Prime Video is expected to bring NBA content to a broader, more tech-savvy audience, leveraging Amazon’s extensive reach and streaming capabilities. This move is seen as a strategic effort by the NBA to expand its digital footprint and adapt to changing viewer habits.

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