Celebrity Interviews
The Viral Sensation Randi Rossario: The Bold and Fearless Voice and New “It Girl” of a New Generation
Rossario’s particular post received 55,000 views. Another post, which received 118,000 views and her stardom continues to rise
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Randi Rossario is a social media influencer who has taken the internet by storm with her clever wit and mordant sense of humor. From her viral videos to her nationwide tours with the popular podcast “Tonight’s Conservation,” Rossario is a force to be reckoned with. She recently debuted her talk show, “The Randi Rossario Show,” on Tubi in the summer of 2021. With a unique blend of Wendy Williams’ and Star Jones’ styles, coupled with Iyanla Vanzant’s inspiration and a touch of Detroit, Rossario is making a name for herself in the media industry.
In 2014, Rosario made a decision to return to radio. She launched Oh So! Radio, an innovative 24-hour online and on-air radio station. The station became a hub for Detroit’s up-and-coming journalists, featuring talk shows, music, and other interesting content. Rosario handled all aspects of the station, from programming to advertising to being an on-air personality.
For Rosario, the most important aspect of Oh So! Radio was the impact it had on the community and culture. Although it wasn’t a lucrative venture, she valued the opportunity to help people find their way. “Knowing that I spent my time helping people along their path is worth more to me than making money,” she says.
The “Good Day Goals” her Planning and Execution Workbook” is an essential book for author Rossario. She believes it’s packed with honesty and practical exercises that can help you navigate real-life struggles. The book was a hit, selling over 80,000 copies. In addition to her written work, Rossario began posting Instagram videos that focused on inspiration, humor, and self-help. These videos became her signature, gaining thousands of views and likes.
Rossario’s Instagram posts have always been a source of thought-provoking questions. For example, in one post, she asked, “Why do we be so proud of our character flaws?” This particular post received 55,000 views. Another post, which received 118,000 views, asked followers to engage in self-assessment and examine why they felt the need to cut people off.
While her social media presence garnered appreciation from fans, Rossario began to feel drained by the parasocial dependency of some of her followers. A particular incident, where she had to track down the family members of a follower who had threatened suicide, made her uncomfortable. Although she was able to help the follower, she realized that her online presence was affecting her mental health and household energy.
To address this issue, Rossario reduced the number of videos she posted and changed her posting schedule. Instead of adhering to set days and times, she now posts more sporadically. She notes that being a slave to social media wasn’t necessarily about getting likes and followers, but instead stemmed from her empathetic nature.
Randi Rossario is a force to be reckoned with in the entertainment industry. Her talent, hard work, and dedication have earned her a well-deserved reputation as the new “it girl”. As the CEO of the Randi Rossario Show on @tubi, she has proven that she has what it takes to succeed in a highly competitive field. Her ability to connect with her audience, her charismatic personality, and her genuine passion for her work make her a true inspiration to women everywhere. We can’t wait to see what she has in store for us next!
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