Kanye West Is Not Against ‘Jewish’ People Says Adidas CEO Bjorn Gulden

Adidas CEO Bjørn Gulden has offered some insight into the fallout from Kanye West’s anti-Semitic comments last year.

During a conversation with In Good Company, Gulden spoke about his relationship with Kanye and how Adidas handled the situation.

Gulden acknowledged that Kanye’s rhetoric “wasn’t that good,” and it led to Adidas breaking its contract with the rapper.

However, he also expressed his belief that Kanye didn’t genuinely mean what he said and wasn’t a bad person.

Gulden praised Kanye’s creativity in both music and street culture and acknowledged the success of the Yeezy line created in collaboration with Adidas.

In the end, it was a regrettable situation for the company, as one of the most successful collaborations in history had to come to an end.

Gulden highlighted that when working with third parties, such challenges can arise, whether with an athlete or an entertainer, as it’s all part of the business. 👟🎤💼